AUGUSTO GODOI
DIRECT RESPONSE COPYWRITER for Health & Performance Brands
Direct Response Copy That Turns Cold Traffic into Buyers
I help health, wellness, and performance brands scale with VSLs, sales pages, email sequences, and ads built on a proprietary system â not guesswork.
LET'S WRITE YOUR STORY TOGETHER
COPYWRITINGâŤď¸WORKING ON MULTIPLE HEALTH AND PERFORMANCE FUNNELS âŤď¸
WHAT I WRITE
Funnels, Not Just âPieces of Copyâ
I specialize in the kind of copy that moves numbers on your dashboard â not just words on a page.
Powered by
the Copy Engine X⢠System
Your Funnel, Built with a Proven Direct Response System
Most campaigns falter because copy is written âfrom the gutâ â or by generic AI prompts with no real research behind them.
I use Copy Engine Xâ˘, my proprietary system for creating, analyzing, and optimizing direct response copy. It turns raw market data, avatar research, and competitive intel into VSLs, pages, and ads with a clear, repeatable process.
In practice, that means:
The result: your funnel isnât a one-off shot. It becomes an asset built with engineering-level rigor and creative firepower.
Copy Engine X Review
Copy Engine X also includes a Review version, guided by a veteran Direct Response Copy Chief. This expert honestly evaluates your copy for performance and scores it on key elements like hook, emotional angle, benefits, mechanism, proof/authority, clarity and flow, and CTA.
WHY CLIENTS HIRE ME
Why Work with an Engineer-Turned-Copywriter
Before diving deep into direct response, I spent over 18 years in product engineering, safety, and compliance, leading global projects for complex machines and regulated products.
That background means:
Iâm comfortable with technical products, scientific mechanisms, and regulation-heavy niches
I think in systems and processes, not random creativity
I understand the full lifecycle from concept â product â market launch â scale
On top of that, Iâve built my own e-commerce store and a digital growth consultancy, running funnels, Meta Ads, CRO, and email automation end to end.
So when I write your copy, Iâm not guessing what âmightâ work â Iâm thinking like an operator who has lived performance, compliance, and growth targets at the same time.
Ready to Build a Funnel That Can Actually Scale?
Whether you need a brand-new VSL, a full funnel built from scratch, or a control you want to beat, Iâd love to take a look at your project.
SERVICES
Direct Response Copywriting Services | Augusto Godoi
I focus on performance copy for brands that need measurable results â more leads, more customers, higher AOV, and stronger LTV. Every engagement follows the Copy Engine X⢠process so your campaigns are built on real data, not guesswork.
1. VSLs & Long-Form Sales Letters
Turn cold traffic into buyers with a story, mechanism, and offer they canât ignore.
If you sell supplements, info products, or high-ticket solutions, your VSL or long-form sales letter is the engine of your funnel.
I help you:
- Define a Big Idea and core promise that stands out in a saturated market
- Structure the narrative around a clear mechanism (problem, function, solution)
- Integrate proof, studies, testimonials, and credibility in a compliant way
- Build emotional stakes and urgency without hype or âmiracle cureâ claims
Typical deliverables:
- VSL script (or letter) fully structured in chapters
- Suggestions for visuals, slides, and on-screen emphasis
- Optional: shorter âlead variationsâ for testing hooks and angles
2. Full Funnel: VSL + Sales Page + Emails
From first click to final upsell â one consistent story.
Instead of stitching together pieces from different freelancers, you get a cohesive funnel built under one strategy and one system.
Whatâs included (customized per project):
- VSL script or long-form sales letter
- Sales page and checkout copy
- Upsell/downsell pages (1â3 steps, as needed)
- Email sequences (launch, cart open/close, post-purchase, reactivation)
- Ad hooks + scripts aligned with the VSL
Everything is created inside the Copy Engine X⢠framework, which ensures research, avatar, mechanism, offer, and creatives are all speaking the same language.
3. Email Campaigns & Lifecycle Sequences
Keep customers buying between launches.
Email is where your margin lives. I write email campaigns that:
- Onboard new subscribers and buyers
- Educate and build trust around your mechanism and product
- Re-activate dormant segments with relevant offers
- Support launches, seasonal pushes, and product bundles
Examples of flows:
- Welcome & indoctrination sequences
- Launch campaigns (challenge, webinar, VSL-based etc)
- Promotional campaigns & flash sales
- Post-purchase and LTV-focused sequences
4. Ads, Hooks & UGC Scripts for Performance
Creative that earns the click and sets up the sale.
Your ads donât just need attention â they need to pre-frame the sale. I write:
- Hooks and angles for Meta, YouTube, TikTok, native
- Short-form scripts for UGC-style creatives
- Advertorial/pre-sell pages that warm up cold traffic
- Variations built from reverse-engineering of winning ads in your niche
All ad copy is aligned with your VSL and offer, so you donât end up with creatives promising one thing and the page delivering another.
5. Research, Avatar, Offer Strategy & Copy Engine X⢠Implementation
For brands and teams who want a stronger foundation before writing a single line of copy.
Sometimes you donât need more copy yet â you need better inputs.
Using the Copy Engine X⢠system, I can help your team with:
- Niche & Opportunity Document (Etapa 0â1) â benchmark of competitors, promises, mechanisms, and open gaps
- Avatar Dossier (Etapa 2) â pages of pains, desires, language, beliefs, and objections
- Mechanism & Proofs (Etapa 3) â problem, function, solution, and supporting evidence
- Big Idea & Angle Matrix (Etapa 4) â multiple hooks and angles to fuel your creatives
- Brief Master (Etapa 5) â a single source of truth for everyone on the project
Ideal if you already have internal writers/media buyers and want them working from a world-class, data-backed brief instead of starting from scratch every time.
6. Custom Engagements Tailored to Your Business
When your funnel, team, or roadmap doesnât fit into a standard package.
Not every project looks like a classic âVSL + funnelâ or a clean email campaign.
Sometimes you already have assets, internal writers, media buyers, and data⌠but you need an expert brain to diagnose, reorganize, or scale what you already built.
Thatâs where custom engagements come in.
We design a scope around your priorities â whether thatâs fixing a leaking funnel, structuring a new offer, or helping your team implement the Copy Engine X⢠system inside your own operation.
This type of engagement can include:
- Funnel & Copy Audit
Deep review of your VSL, sales pages, emails, and ads with a written report of what to fix, what to test, and what to kill.
- Control Diagnosis & Lift Plan
Analysis of your current control (or losing variant) and a prioritized list of new angles, leads, and structural changes to test.
- Launch & Promo Strategy Support
Strategic input on positioning, hooks, campaign structure, email calendar, and offer stacking for key launches or promotions.
- Copy Engine X⢠for Your Team
Implementation of the system (research stages, avatar, mechanism, Big Idea, briefs, and optimization backlog) so your in-house writers and media buyers work from a shared, high-quality framework.
- Ongoing Advisory / Retainer
A fixed number of hours per month for reviews, new copy chunks, testing ideas, and strategic calls as your funnels evolve.
When this is a good fit:
- You already have traffic and data, but results are inconsistent.
- You have in-house or agency support, but no central framework guiding copy and creatives.
- You want to move fast, but donât want to reinvent everything from zero.
How it works:
1. We define scope and priorities together (audit, strategy, implementation, or a mix).
2. I map your assets and goals through the Copy Engine X⢠lens.
3. You receive clear deliverables: reports, action plans, briefs, new copy sections, or ongoing support â depending on the agreed scope.
â Tell me what you need and Iâll propose a custom setup.
How Our Collaboration Works
How Projects Typically Run
1. Discovery & Fit
We discuss your offer, audience, funnel structure, and goals to see if Iâm the right partner.
2. Research & Strategy
I run your niche through the Copy Engine X⢠process â research, avatar, mechanism, offer, and angle mapping.
3. Drafts & Review
You receive copy in structured stages (lead + outline â full draft â refinements). Feedback is integrated in 1â2 revision rounds, depending on scope.
4. Optimization & Testing Ideas
I can provide testing ideas for hooks, angles, and page sections so your media team knows where to start optimizing.
â Ready to talk about a project? Get in touch.
SOME EXAMPLES FROM PORTFOLIO
ABOUT
About Augusto Godoi
Direct Response Copywriter & Funnel Strategist
From Product Safety & Engineering⌠to Engineering High-Converting Funnels
Iâm Augusto Godoi, a Direct Response Copywriter and Funnel Strategist with a background very few copywriters have: more than 18 years in product engineering, safety, and compliance, leading global projects in highly regulated industries â and, in parallel, building digital businesses, funnels, and campaigns in the health and performance space.
Today, I use that mix of engineering rigor and direct response creativity to help brands build funnels that are both persuasive and structurally sound.
The Engineering Side
The Engineering & Compliance Background
For over a decade and a half, I worked on complex products and global launches â including agricultural and off-road machinery â making sure they met strict safety, compliance, and regulatory standards across multiple markets.
Iâve:
- Led cross-functional teams across engineering, marketing, validation, and product management
- Worked directly with standards bodies and regulatory frameworks
- Helped ensure products could be sold safely in multiple countries
This trained me to:
- Think in systems (not isolated pieces)
- Work with technical detail without getting lost in it
- Balance innovation with risk management and long-term sustainability
All of that experience now feeds into how I build and stress-test funnels and copy for performance.
The Operator & Entrepreneur
The Digital Business Operator
Alongside my engineering career, I built digital businesses where I was responsible for everything:
- Festivano.com â a seasonal dĂŠcor e-commerce store, where I handled CRO, Meta Ads, SEO, supplier coordination, and customer experience using Shopify and marketing automation.
- Abovy Solutions â a digital growth consultancy helping startups and SMEs with positioning, lead generation, direct response funnels, and measurable ROI campaigns.
This operator perspective means I understand:
- The pressure of making campaigns pay for themselves
- The constraints media buyers, founders, and product teams face
- How copy interacts with tracking, offers, pricing, and back-end systems
I donât just care if the copy âreads wellâ. I care whether it hits KPIs.
The Copy Engine X⢠Advantage
Why I Built Copy Engine Xâ˘
After working on multiple health and performance funnels, I kept seeing the same problems:
- Every project started from scratch, with no repeatable method
- AI was used in a random way â prompts with no strategy behind them
- Ads, VSLs, and offers didnât align, causing disconnect and low conversion
So I created Copy Engine X⢠â a proprietary system that:
- Breaks the process into clear stages, from niche document to controls and optimization backlog
- Uses research, avatar mapping, mechanism, offer and angle definition before writing
- Integrates guided AI workflows to speed up production without losing depth
- Includes reverse engineering of winning VSLs and ads in your niche to find patterns and shortcuts
For you, this means: a copy partner who doesnât âwing itâ â but runs your funnel through a repeatable, data-backed engine.
What This Means for Your Brand
How I Can Help You, Practically
When we work together, you get a copywriter who:
- Handles complex mechanisms (ingredients, pathways, scientific claims) and translates them into clear, emotional stories
- Understands compliance concerns in health and wellness and avoids reckless claims
- Speaks English and Portuguese (and basic Spanish), making cross-border projects easier
- Brings both B2B/B2C digital strategy and hands-on funnel experience to the table
If youâre serious about building or scaling a direct response funnel in health, supplements, or performance, Iâd love to talk.
â See services and get in touch.
CONTACT
Work with Augusto Godoi â Direct Response Copywriter
Letâs Talk About Your Funnel
Tell me about your offer, audience, and goals â Iâll let you know if Iâm the right partner and how I can help.
If youâre looking for a copywriter to write âjust an emailâ, we may not be a great fit.
If you want someone to think strategically about your funnel â VSL, pages, emails, and ads working together under one system â then send me a message with as much detail as you can. I usually reply within 2â3 business days with next steps and, if appropriate, a link to book a call.
Once I receive your message, Iâll review your information and reply with:
- A quick assessment of fit
- Any initial thoughts or questions
- Next steps and, if it makes sense, a link to schedule a strategy call
If you prefer, you can also reach out via LinkedIn:
â Connect with me on LinkedIn here.
Also, you can find me on Instagram @augustogodoi333
Or please, send email to abovysolutions@gmail.com
